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In a moment of search engine ennui, I typed this into the Google search box: whatever I'm looking for, I won'€™t find it here. First up was the nutty Tom Cruise video excerpt where he raves about Scientologists as the only people who can really help at the scene of an accident. Then, bizarrely enough, came a 2002 White House press conference with Bush convivially avoiding answering questions about unilaterally attacking Iraq and making in-jokes to the supine press corps. Then, suitably enough, a piece called 'why search sucks and you won'€'t fix it the way you think'.

On page 2 of the results I found Trent Raznor moaning about album sales and proposing a music tax for ISPs, then Larry Birkhead insisting he would not share custody of poor (literally) misbegotten Dannielynn. Then MediaMatters gave a bizarre insight into the American poltiical psyche when a discussion of Clinton supporters sliming Obama for his middle name and Muslim father segued into how men feel castrated by Hillary.

And after that the randomness got a bit samey. Google's tailoring of results to geographic location meant that any non-bracketed query of commonly used words returns me a cornucopia of US-oriented flim flam. It reminds me of why we used to buy a British Sunday newspaper at home; to know what they really thought of us. When the papers caught on to the Irish market and started finessing their stories and cutting back on the anti-Irishry, I lost interest. Same with Google. If I wanted to know about nothing but celebrity gossip and political tittle tattle then I'd, well.., I'd read the same pointless echo-sheets I already do every day.

I was going to ask Google if I'€™ll ever find true love. Don'€™t think I'll bother now.

What the best/funniest example of Magic 8 Ball searching you have?

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A book in progress by

Siva Vaidhyanathan

Siva Vaidhyanathan

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states? [more]

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Topics

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All the World's Information (45 posts)

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About this Book (18 posts)

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