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A couple of weeks ago, when I spoke at Duke University, I met a smart dude named Andy Russell. He is a historian of technology and Research Fellow at the John Hope Franklin Humanities Institute at Duke University. After my talk, Andy went to dinner with me a the whole crew from the conference. He and I got to talking about how much Google means to our daily lives. I told him that in the process of composing this book I am going "all in." I try to use Google Docs as much as I can. I do many searches per day just to see how things are changing. I experiment with almost every service.

He has a different idea. It's not that he hates Google. But he does want to get a sense of its penetration in our lives. So Andy has declare this month to be his March Away From Google.

... I am going to spend March Away From Google.

Between now and the end of February I will outline how I use Google on a regular basis, what I plan to do in order to March Away, and what I think I might learn. I haven’t the least desire to take part in flame wars about whether or not Google is turning evil or not. I actually don’t really have a strong opinion on the matter–although this experiment has been inspired in part by a conversation with Siva Vaidhyanathan, who has some very strong opinions. As far as I know, I don’t know anybody who works for (or even used to work for) Google, so I don’t have any sort of personal agenda or disclaimer at all. I am just curious to see what happens when one tries to exit Google.

If you want to join me–if you also want a March Away From Google–let me know and we can trade notes. ...


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A book in progress by

Siva Vaidhyanathan

Siva Vaidhyanathan

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states? [more]

» Send links, questions and ideas:
siva [at] googlizationofeverything [dot] com

» To reach me for a press query, please write to SIVAMEDIA ut POBOX dut COM

» To reach me for a speaking invitation, please write to SIVASPEAK ut POBOX dut COM

» Visit my main blog: SIVACRACY.NET

» More about me


Like the Mind of God (22 posts)

All the World's Information (26 posts)

What If Big Ads Don't Work (10 posts)

Don't Be Evil (9 posts)

Is Google a Library? (43 posts)

Challenging Big Media (18 posts)

The Dossier (19 posts)

Global Google (3 posts)

Google Earth (3 posts)

A Public Utility? (19 posts)

About this Book (16 posts)

Other books by Siva:


Rewiring the Nation: The Place of Technology in American Studies (Johns Hopkins University Press, 2007)

The Anarchist in the Library (Basic Books, 2004)

Copyrights and copywrongs cover

Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity (New York University Press, 2001)


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