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I blogged about this special issue of First Monday already. But Seth reminded me to pull out and highlight Michael Zimmer's particular contribution:

The Externalities of Search 2.0: The Emerging Privacy Threats when the Drive for the Perfect Search Engine meets Web 2.0
by Michael Zimmer
First Monday, Volume 13, Number 3 - 3 March 2008
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2136/1944

Web search engines have emerged as ubiquitous and vital tools for the successful navigation of the growing online informational sphere. As Google puts it, the goal is to “organize the world’s information and make it universally accessible and useful” and to create the “perfect search engine” that provides only intuitive, personalized, and relevant results. Meanwhile, the so–called Web 2.0 phenomenon has blossomed based, largely, on the faith in the power of the networked masses to capture, process, and mashup one’s personal information flows in order to make them more useful, social, and meaningful. The (inevitable) combining of Google’s suite of information–seeking products with Web 2.0 infrastructures – what I call Search 2.0 – intends to capture the best of both technical systems for the touted benefit of users. By capturing the information flowing across Web 2.0, search engines can better predict users’ needs and wants, and deliver more relevant and meaningful results. While intended to enhance mobility in the online sphere, this paper argues that the drive for Search 2.0 necessarily requires the widespread monitoring and aggregation of a users’ online personal and intellectual activities, bringing with it particular externalities, such as threats to informational privacy while online.

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A book in progress by

Siva Vaidhyanathan

Siva Vaidhyanathan

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states? [more]

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Topics

Like the Mind of God (22 posts)

All the World's Information (26 posts)

What If Big Ads Don't Work (10 posts)

Don't Be Evil (9 posts)

Is Google a Library? (43 posts)

Challenging Big Media (18 posts)

The Dossier (19 posts)

Global Google (3 posts)

Google Earth (3 posts)

A Public Utility? (19 posts)

About this Book (16 posts)

Other books by Siva:


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Rewiring the Nation: The Place of Technology in American Studies (Johns Hopkins University Press, 2007)


The Anarchist in the Library (Basic Books, 2004)


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Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity (New York University Press, 2001)

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